Old Spice horse quartet sample new fragrances in Hyde Park

Old Spice: sampling campaign

Old Spice: sampling campaign

Male toiletries brand, Old Spice, visited London’s Hyde Park this morning with four male models posing on fibre glass horses to promote the recently relaunched brand.

Old Spice has introduced a new fragrance, Kilimanjaro, and relaunched the Whitewater variant.

The company, which has embarked on a five month advertising campaign, will be taking the horses and riders to venues across the UK in a summer roadshow, as part of a nationwide sampling campaign.