Online beauty retailer partners with ChannelAdvisor to aid growth

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Online beauty retailer, feelunique.com, has teamed up with e-commerce provider, ChannelAdvisor, to improve its online brand presence and rapidly scale its business.

Feelunique launched ChannelAdvisor’s Paid Search and Comparison Shopping solutions in March and is reported to be seeing impressive results.

Paid search has generated a 31% increase in revenue while comparison shopping has seen a 25% increase, said ChannelAdvisor.

“We are really impressed with our performance on comparison engines and paid search engines since we launched the ChannelAdvisor solution in March,” said Tom Newbald, online marketing manager at feelunique.com.

“Using the ChannelAdvisor system enables us to effectively manage both channels and helps us to increase the return on investment from our online marketing spend.”

ChannelAdvisor said its Paid Search and Comparison Shopping solutions enable feelunique.com to maximise its performance on search and comparison shopping engines from one integrated system. In-depth reporting features allow feelunique.com to analyse performance, monitor conversions and buyer behaviour, drive profitability and manage costs.

feelunique.com benefits from ChannelAdvisor’s newest paid search feature – Inventory Driven Search. The Inventory Driven Search feature allows feelunique.com to automatically create unique ads, keywords and ad groups for each product while ensuring that only in-stock products are being advertised.

“feelunique.com is an incredibly successful online retailer and we are delighted they have chosen ChannelAdvisor to help with their e-commerce expansion,” said James Scott, managing director EMEA, ChannelAdvisor. “Within a short time they have already achieved excellent results on both Paid Search and Comparison Shopping and they are poised for even further growth in the coming months.”

feelunique.com is one of the many leading brands who trust ChannelAdvisor’s solutions to drive their online performance. Other ChannelAdvisor customers include B&Q, Ann Summers, Boots and New Look.