Online comparison site Cosmetify gets ready to disrupt beauty market

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail, an online comparison website for beauty shoppers, launches today. Featuring over 180,000 products from more than 1,500 of the world’s leading beauty brands, it allows consumers to instantly find and compare the prices of all their favourite products under one roof.

Founded by e-commerce entrepreneur Matt Davies, who recently sold a majority stake in his global travel business Direct Ferries to a private equity firm, Cosmetify promises to revolutionise the buying process for savvy beauty shoppers. 

Trailing behind other sectors, most beauty purchases still take place offline as customers like to try before they buy. However, the rise of social media, user generated content/reviews and influencer marketing has changed our purchasing habits. This has driven online sales at an accelerated rate – which Cosmetify aims to capitalise on.

Offering average cost savings of 34% off the RRP (and up to 95% off selected products), its price comparison functionality showcases some of the world’s top premium beauty brands, including NARS, Charlotte Tilbury, The Ordinary and PIXI. Users can hunt down their favourite products on one platform, without having to open endless tabs to find what they want, easily finding out what’s in stock at the best prices.

To satisfy an ever-increasing appetite to understand the impact cosmetic products have on our skin, the economy and the environment, Cosmetify also features a jargon busting beauty glossary of popular ingredients and buzzwords. This will give customers clear information on whether products are natural, vegan or eco-friendly or if their favourite brand have gone plastic-free. The site also includes a beauty blog full of trend-led stories, reviews, tutorials and expert advice.   

Founder Davies comments: “In such a busy and crowded marketplace, we wanted to make it easy for buyers to find and procure their favourite products. With multiple retailers available, buyers get to see the lowest prices – and ultimately find the best deal. We also want the platform to offer transparent and impartial information, from delivery costs and product availability to what ingredients are used to make products. With a vast product range, from eyeshadow palettes and aftershave to shampoos and hair dryers, there’s something for everyone.”

Already partnered with 30 top retailers including Feel Unique, Look Fantastic and John Lewis, Cosmetify aims to offer a larger catalogue of products than any other online beauty destination. Information on availability is updated automatically and with so many partner retailers, it’s unlikely that anything will ever be out of stock for long. But should this happen, the site allows users to create an account where they can set up alerts and be notified as soon as their favourite products come back in. 

As it strives to make the online beauty shopping experience quicker and easier, future plans for the site include an app, personalised and curated shopping lists and an expert hub.