Online and direct consumer sales tipped to deliver most growth by wine industry

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Online and direct consumer sales are tipped to deliver the most growth in the wine industry, according to a survey of delegates registered to attend next week’s Wine Vision conference, 18-20 November 2013.

Wine Vision found 43% of delegates believe online sales will deliver the most growth over the next five year and 36% see direct to consumer as contributing the most growth to sales. 

Over half 53% say the wine industry is not doing a good enough job when it comes to engaging the consumer and 33% feel the wine industry is not really in tune with the consumer.

The results of the survey will be discussed in more detail during the three-day conference. According to organisers, the event is designed to inspire innovative and entrepreneurial ways to drive more profitability into the wine industry.

While the survey revealed  77% of respondents are confident about the global economy, with 68% stating that they felt the future prospects of the global wine industry were good, nearly half stated that increased transportation and raw materials costs would have the greatest impact on distribution over the next five years.

Delegates will hear from Gordon Willoughby, director of grocery & pets at Amazon, who will outline how Amazon can become a new route to the consumer. 

Speaker Gavin Quinney of Chateau Bauduc in France will discuss the trials and tribulations of direct selling; while Ian McCaig, CMO and Founder of QuBit will look at the future of the web: getting closer to your customers by delivery personal experiences.  

Programme director, Charlotte Pearson, said: “We know there is a huge appetite amongst wine companies for knowledge about new marketing techniques and innovative ways to move their businesses forward.  We have some of the most inspirational speakers at Wine Vision – from both inside and outside the wine industry – who will share their knowledge and lead the debate about how the wine sector discover new ways to reach its consumers.”

The event closes with a debate: does the wine industry need to reinvent itself?

To find out more and to book your delegate place visit www.winevision.com.