Online retail tips and tricks: keeping one step ahead of the digital game


The chances are that you have already experienced a moderate amount of success if you happen to own a retail-based website. Not only are these business models extremely flexible, but the capability of connecting with a massive virtual audience signifies that there are few limitations in regards to how far your venture will go. However, it is always important to keep one step ahead of the latest trends so that you can maximise their effects. What might the next few years hold for the digital retail sector and are there any particular applications to keep a close eye on? Let us take a quick look at these two questions, as they are just critical whether you are a novice seller or an expert with years of experience underneath your belt. 

The growing presence of artificial intelligence

Although the concept of AI has existed for more than five decades, it was mere fiction until a handful of years ago. Increased computing power and the need for “smart” automated systems dictated that it was only a matter of time before artificial intelligence fully entered into the digital retail community. We are now living within such an era. From chatbots that mimic organic human interactions to predictive search algorithms which are based off of past shopping experiences, sales and marketing campaigns have become more targeted than ever before.

Another interesting facet of this movement involves just how many sectors can benefit from the presence of artificial intelligence. Whether you are trying to sell tickets online to a musical fan base or you instead hope to capitalise upon the popularity of bespoke smartphone applications, AI will streamline numerous engagement and analytical processes which would have required a significant amount of time in the past. 

Smart technology translated to e-commerce solutions

The notion of smart technology can likewise be translated into a much broader sector. Just as online customers are now demanding more out of their virtual shopping experiences, website owners are likewise keen to fully leverage the utilities offered by the latest e-commerce platforms. No longer is this architecture intended only for those with a great deal of prior experience. Developers have created entirely personalised solutions so that freelancers of all skill levels can benefit. 

Providers such as Shopify are therefore being used by some of the biggest names in the business today. The systems themselves can be moulded around the needs of discrete platforms and above all, help is only a live chat feed away in the event that a question arises. It should therefore be clear that we are entering into a brave new world.

Of course, the notion of being able to fully communicate with a HAL-9000 chat service (from the films 2001 and 2010) is still a long way off. The chances are high that purely organic interactions will always be present within the buying cycle. We nonetheless have to recognise that the entire digital retail landscape is bring irrevocably changed due to such impressive technological advancements.