Online retailer, graze.com, launches new ‘Inspired Snacks’ advertising campaign

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Online healthier snacks retailer, graze.com, has launched its ‘Inspired Snacks’ advertising campaign.

The campaign is reported to be graze.com’s largest ever, reflecting the six-year-old company’s continuing growth and expansion – graze.com is the fastest growing food business in the UK according to the Times Top 100.

Created in collaboration with creative agency Adam&EveDDB, the 30 second advert depicts a family of graze snacks celebrating, and culminates in a rousing and inspiring speech.

The advert showcases graze.com’s unique range of snacks and demonstrates to consumers that healthy eating can be interesting.

Anthony Fletcher, CEO of graze.com, said: “We felt that ‘heroing’ our snacks aligns strongly with what our graze customers tell us is different about the brand; that we care about our ingredients – creating unique combinations and recipes that really excite them and make them feel positive about healthier snacking.”

“In fact, we can create completely new snacks based on customer feedback in 48 hours – something traditional FMCG’s cannot do.”

‘Inspired Snacks’ will air regularly as of today across a wide range of channels. It is aimed at 25-45 year-old females, a key demographic forgraze.com, which is supported by a recent uplift in suburban families taking up the subscription-based offer.

The campaign will be supported by a shorter, 10 second ad that offers new customers their first box for half price, as well as a social media strategy.