Online retailer, Wayfair, brings US top-selling ‘Boyfriend Pillow’ to UK market

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New Boyfriend Pillow launching in UK

New Boyfriend Pillow launching in UK

Leading online home furnishings retailer, Wayfair.co.uk, is launching a pillow in the UK, which is designed to mirror the average man’s torso and arm, following its success in the US.

The ‘Boyfriend Pillow’ is claimed to provide firm sleeping support for anyone in need of a snuggle.

“The Boyfriend Pillow’s success in the States has been staggering. It’s a trend-setting product that is both functional and extremely comfortable,” said Anette Abel, home accessories manager, Wayfair UK. 

“We’ve brought this item to the UK market so everyone here can experience its miraculous effects towards a blissful night’s rest – without the snoring, tossing or turning.”

The Boyfriend Pillow includes a removable microfibre shirt. Its built-in arm can be used as a prop-up, a neck-roll or to wrap around the body simulating a lover’s embrace, said Wayfair. As a fun and original gift idea, it’s a great alternative to a real-life companion for the perfect night’s sleep, the company claims.

As the perfect Christmas and Valentine’s Day gift, Wayfair.co.uk said it is gearing itself up for large orders of the Boyfriend Pillow, particularly in the run up to the upcoming holiday and seasonal periods.