Online shopping site, mySupermarket, adds street party ‘shelf’ for Jubilee

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Online shopping site, mySupermarket, has introduced a ‘Street Party Shelf’ featuring the best-loved party food and drinks for the Diamond Jubilee celebrations, across the five big online supermarkets.

Savvy shoppers who use mySupermarket wisely, can turn back time and get this year’s celebration shop for closer to 1977 prices by making the most of the offers and promotions available across Asda, Tesco, Sainsbury’s, Waitrose and Ocado, the company claims.

James Foord, vp of business development at mySupermarket, said: “This year’s celebrations are all about nostalgia and that includes our party food. The classics like Victoria Sponge, jelly and ice cream, egg sandwiches, sausages on sticks and even cheese and pineapple have as much a place on the party table in 2012 as they did 35 years ago.

“But the price difference and amount of choice between then and now is enormous. It’s costly and confusing. We just don’t have time to spend hours and hours trawling the supermarket aisles for the best deal so that’s why mySupermarket’s Jubilee shelf is the perfect food destination. You can fill your celebratory basket in a few clicks, check-out and have the whole lot delivered to your door.”

The mySupermarket Jubilee Street Party shelf is designed to take the hassle out of party preparations and give people more time to enjoy the fun. As well as the Great British classics, the shelf also includes international favourites, food to cater for today’s multi-cultural British taste, from hummus and tzatziki to samosas and falafel. As shoppers choose their party food, their baskets fill and in a matter of minutes they can check and compare their baskets across supermarkets before checking out with the cheapest, said mySupermarket.