Oxygen8, a global provider of integrated mobile solutions that allow brands to communicate with customers and receive payments, has released research into mobile payments which reveals that 47% of mobile users in the UK would like to use their mobile phone more to pay for physical or quasi-physical goods and services.
The research found that UK mobile users are familiar with completing transactions via their mobile phone but there is a demand for more.
The most popular service was purchasing an item on eBay, with 26% of respondents doing so. Furthermore, 14% have paid bills, while 10% and 9% of respondents have purchased clothes and groceries, respectively, via an app.
According to the study of over 1,000 UK mobile users, males are more likely to conduct payments on their mobile device, such as paying bills (15%), ordering groceries via an app (11%), paying for car parks (9%) and transferring money (13%). Whereas females are more likely to purchase items on eBay (27%) or purchasing clothes via an app (11%).Kevin Dawson, head of payments at Oxygen8 said: “The research reveals that mobile users in the UK are already accustomed to buying goods and services with their mobile phones. As of next year, they will be able to do so without the hassle of finding their credit or debit cards, and the inconvenience of processing that payment, just one click and it will appear on their mobile phone bill.“Not only will mobile payments provide a new and simplistic opportunity for consumers, the planned groundbreaking developments will open up new payments opportunities for companies wanting to make their own products and services more accessible to their customers.
“The research showed that over 4m people in the UK are already paying for their parking via their mobile phone which is just the beginning. That 4m figure will rapidly hit 23m people in the UK, with each mobile user prepared to use their phone to pay for goods and services. With our e-money licence, we predict 2015 will be a game-changing year for mobile payments.”