Pakeeza Dairies adds new flavours to revitalised lassi range

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Pakeeza Dairies has added several new, exotic flavours to its revitalised lassi range, building on the growing demand for the dairy-based drink.

The new flavours, which include Mandarin & Lime and Strawberry & Pomegranate, alongside current flavours Mango and Ayran have been launched with complete redesign with revitalised packaging.

Azhar Zouq, managing director at Pakeeza, said: “We are delighted to add more exciting flavours to our lassi range. The new products do not only offer consumers a wide variety of choice, they also support the growing demand for great-tasting, exotic flavours.

“Our experience of creating authentic lassi for over 15 years means we are in the ideal position to capitalise on this fast growing sector, with the introduction of the sugar tax being a driving factor in helping the drinking yogurt market to grow in the future.”

The lassi range will be on price promotion throughout the religious festival of Diwali this October.

Zouq added: “Having the range on offer during this period will allow us to promote these flavoursome drinks to a large consumer audience, while linking it to its Punjabi origins.”

Each flavour will be available in a number of different formats, including 250g, 500g and 1kg, with an RSP of £1, £1.59 and £2.99 respectively and will be available to buy at Asda, Morrisons, Tesco and Sainsbury’s.