Paptic’s wood-based and recyclable “plastic bags” will be replacing traditional carrier bags at Seppälä and in The Body Shop stores in Finland starting in February 2016. The company’s eco-friendly new technology allows the production of a renewable fibre based material that has plastic-like properties.
Paptic has made a cooperation agreement with Seppälä and The Body Shop in Finland to bring the PAPTIC-bags into their stores. The Seppälä and The Body Shop stores in Finland will use the new PAPTIC-bags in February-March 2016. During the period the PAPTIC bags will be replacing plastic and paper bags.
The Finnish PAPTIC-bag is well aligned with the Seppälä brand:
“Seppälä is committed to promote sustainable fashion and procurement through responsible supply chains. Being true to the Finnish origin, the decision to be the very first to use the Finnish innovation – PAPTIC – is an example of this commitment to make a positive impact to the world,” says Seppälä’s marketing director Kati Kivimäki.
The Body Shop in Finland is committed to sustainable development and is enthusiastically looking forward to pilot the new technology:
“The Body Shop seeks to make a positive difference in the world. The interest of The Body Shop in Finland to become one of the first users of PAPTIC® is yet another example of this development towards ethical and sustainable consumption. The journey starts with campaign here in Finland,” said Aarno Pohtola of Bodim Port.
The cooperation will ensure the functionality of the material throughout the value chain
“We are proud to have two major players respected in their own fields of business to test our products. In co-operation with them, we will bring to the market the PAPTIC bags, where environmental friendliness is combined with a luxurious and positive consumer user experience,” said Paptic’s CEO Tuomas Mustonen.
The co-operation aims to test and ensure the functionality of the PAPTIC material in the whole manufacturing value chain: from material through printing and converting to the retail checkout and finally to the consumers.
In total 100bn plastic bags are used every year in Europe alone. It is a market opportunity of almost three billion euros. The PAPTIC material is a direct response to the directive issued by the European Parliament, which aims to reduce plastic bags by 80% over five years. Paptic is providing a solution to this global problem of plastic waste, especially accumulation of plastic waste in the oceans. With this new PAPTIC technology 70% of the raw material is renewable and biodegradable. In addition, the bags can be recycled with cardboard.