Percol Coffee Co. extends its Cool Beans Tour to Yorkshire!

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Following the success of its London Cool Beans Coffee Tour, Percol Coffee Co. is heading to Yorkshire in partnership with Capital Radio. Percol’s Cool Beans Yorkshire Tour is an integrated marketing campaign that  will run across radio advertising, social media, email, web and experiential channels.

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In addition to radio advertising and live reads, the campaign which started on January 18th will see the Capital Radio Street Stars sampling in key Yorkshire hubs: Leeds, York, Sheffield and Wakefield and two £1,000 cash prize competitions promoted on air by ‘Roar’ megastar Katy Perry.

The energetic campaign is set to reach over 2.1m consumers and is part of Percol Coffee’s biggest marketing push yet.