Tesco has listed Percol’s sustainably packed, plastic free ground coffee in an effort to combat the 100 million non-recyclable plastic packs used within the coffee industry each year.
Unlike the industry standard plastic packaging, Percol’s certified home-compostable packs are made from renewable resources such as plant fibres and eucalyptus wood pulp and will breakdown in 12 weeks in industrial composting facilities or 26 weeks in home composting conditions. Once broken down it can be used as a soil improver. The innovative packaging enabled Percol to become the first coffee brand to receive the official Plastic Free Trust Mark from A Plastic Planet.
The listing of the 4 ground coffee flavours in Tesco brings the retailer one step closer to its packaging targets, whilst offering customers an affordable, ethical and sustainable coffee.
“We are proud to be members of the UK Plastics Pact Advisory Group and by making all packaging in Tesco recyclable or compostable, we are playing our part in transforming our relationship with plastic and packaging.,” said James Bull, head of packaging Tesco.
Not only sustainably packed, the Percol ground coffee range boasts impressive ethical credentials too. Back in 1987, Percol was the first ground coffee to bear the Fairtrade Mark and the new range continues this commitment, being fully Fairtrade certified. 3 of the 4 flavours launched in Tesco display the Soil Association Organic logo too. Organic, Fairtrade & Plastic Free – an impressive certification trio right on trend for the growing number of conscious consumers.
Wilson Clarke, managing director at Percol, states: “We are immensely proud to see our plastic free ground coffee on the shelves in over 500 Tesco stores. Percol is on a mission towards a better future for coffee farmers, the planet and coffee drinkers and we are hugely pleased to have Tesco supporting us on this important journey.”
The news builds on positive growth for Percol within the Ground Coffee category, with current listings in Waitrose, Sainsbury’s, Ocado and Holland & Barrett.
The launch of the plastic free ground coffee range, which started at the end of last year, is part of Percol’s ambitious rebrand strategy – ‘Coffee on a Mission’. This is the company’s biggest rebrand in its 30 year history, returning to its pioneering roots to lead the sustainable coffee conversation once again.