PerfectHome appoints former Co-op executive Rod Bulmer to accelerate transformation

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Household goods retailer PerfectHome has appointed former Co-op executive Rod Bulmer as non-executive director as it completes its transformation from a bricks and mortar to an e-commerce business.

Following a period as an executive director at Santander, Rod spent 11 years in various leadership roles within the Co-op Group.

He was acting chief executive and then deputy chief executive of Co-op Bank, tasked with steering the institution through a challenging period. He was then CEO, Co-op Consumer Services as the business modernised its structure rebuilding its brand and consumer propositions.

PerfectHome chief executive Andy Russell said: “We’re delighted to welcome Rod to the team as non-executive director. His vast experience leading large scale transformations along with his knowledge of retail finance makes him the perfect fit for PerfectHome. He will help us build on the solid foundations we’ve laid for growth as a new, online business.”

Bulmer added: “I’m really excited to be joining PerfectHome. It’s a great company with an impressive management team. It is providing an important service to customers in a market segment that has not always been served well. PerfectHome has the opportunity to set a new standard and become the go-to brand for our customers. I’m looking forward to being part of the journey.”