Perfectly Clear adds new orange flavour to its range

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Pefectly Clear Orange 500 ml

New flavour

British flavoured-water brand, Perfectly Clear, has developed an Orange flavour variant to add to its expanding range of still and sparkling bottled waters.

The flavoured spring water brand, made and distributed by soft drinks manufacturer CBL Drinks, has experienced impressive growth over the past 12 months, including the introduction of a Blackcurrant flavour last year.

The new Orange variant will be added to the existing line-up of flavours, which includes Summer Fruits, Strawberry, Apple, Cherry, Blackcurrant and Lemon & Lime. Flavour variants are set to be a key trend for 2015, and CBL Drinks plans to add further new varieties later in the year.

Maurice Newton, sales and marketing director at CBL Drinks, said: “2014 was a great year for the brand and 2015 already looks set to be another year of growth. Flavoured water continues to do well as a category, and Perfectly Clear is a firm favourite with customers thanks to its great taste and zero sugar content. With spring on its way shortly, now seems the perfect time to be extending our range. Orange is the nation’s favourite flavour, so it seemed an obvious choice when it came to picking the next flavour.”

Perfectly Clear Flavoured Spring water is available in 250ml, 500ml and 1.5ltr bottle formats and available through numerous retailers, wholesalers and independents.