Pets at Home targets pet owners with new Apple app

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Pets at Home: new app

Pets at Home: new app

Pets at Home has launched an iPhone/iPad/iTouch application, which will enable it to target pet care information and offers at pet owners.

The app follows the introduction of Pets at Home’s click and collect multi-channel service and marks the beginning of further developments in the area, said the company.

The app has been developed by BT Expedite and integrated into the existing Pets at Home multi-channel architecture.

The pet care app offers the following features:

  • Helps pet owners care for their pets by keeping their details in one place
  • Allows pet owners to keep a diary of their pet and upload photos straight to Facebook
  • Tells pet owners about exclusive offers as well as news and events
  • Keeps track of those important dates for pets visits and inoculations

Matt Stead, Pets at Home director of multi-channel, said: “We are committed to interacting with our customers using all the latest technologies. The new app gives us an additional way to learn more about our customers and their pets. It gives us the ability to provide those customers with relevant and targeted pet care information, specific offers and event information. In addition, the app provides pet owners a single place to store their pet details, photos, vet info, the ability to share messages, notes and photos with their friends through the social element.”

Steve Thomas, BT Expedite’s CTO, said: “Working with Pets at Home has been great. We both had a vision to deliver something that was both fun and useful for their customers and we set ourselves very aggressive delivery timescales. The investment we have made over the last two years to deliver our integrated store multi-channel platform has allowed us to deliver the Pets at Home app in an agile way.

“The interesting piece for the team has been ensuring the back end infrastructure behind the app is reliable and scalable to meet any future usage patterns. To enable us to do this we have deployed the app into BT’s VDC cloud infrastructure, this gives us the ability to scale very quickly according to demand whilst giving Pets at Home a cost effective and versatile means of delivering this new channel.”