PHROOTI launches all-natural, fruit-infused water with zero sugar

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All set to take on the sugary drinks giants and defy the Sugar Tax is PHROOTI, a brand new range of bottled fruit-infused waters that are 100% natural and contain zero sugar.

PHROOTI Fruit-Infused Water is a delicious, full-flavoured range of all-natural drinks that is set to bring something totally new to the soft drinks aisle.

PHROOTI (pronounced ‘fruity’) uses fresh fruit, water and just a touch of lemon juice to create an all-natural thirst-quencher that is not only a delicious and refreshing drink, but also an incredibly healthy way to hydrate. PHROOTI uses a unique process which locks in all the flavour and kicks out all the sugar, making it free from all sugars, including naturally occurring sugars.

“As a consumer of soft drinks I’d become fed up with the options out there: flavourless fruit teas, fruit waters and additive and sweetener-laden, so-called ‘low sugar’ drinks,” explains Jerome Jacobs, founder of the Sheffield-based brand. “I felt the market needed something new that was delicious, natural and fruity, which is why I’ve come up with PHROOTI. This is a totally unique range of drinks that are zero sugar and taste delicious.”

Jerome, a former marketing and advertising manager who has won two Young Entrepreneur of the Year Awards, is excited about the launch. “The market is crying out for a product like this. We’re looking to target those consumers who want a healthier alternative that is still delicious and PHROOTI provides just that.”

Perfect for the on-the-go market and premium outlets, PHROOTI is available in two delicious flavours: Raspberries & Strawberries and Blackcurrants, Blackberries & Blueberries. The unique infusion process used to create these flavour-packed bottled drinks works to lock in all the fruity flavour and kick out all of the sugar (even fruit sugar), leaving a delicious, natural and refreshing fruit drink for any time of the day.

PHROOTI is now available nationwide, RRP £1.95 per 250ml bottle. Each flavour contains just 15 calories per bottle.