Pimkie remodels European omni-channel logistics operation with OneStock


Pimkie is remodelling its European omni-channel logistics operation to create a seamless shopping experience for customers.

The women’s fashion retailer, which operates across 30 countries and sells in the UK via online retailers ASOS and Amazon, is partnering with stock unification specialist OneStock to open up its entire inventory to all customers and implement operational efficiencies.       

Pimkie will use OneStock’s order management (OMS) technology to select the optimal shipping point for each order from its network of distribution centres and over 700 stores across Europe.

“After considering the OMS landscape we chose OneStock for its agile integration as well as its ship from store expertise, already recognised by many retailers,” said Vincent Verschelde, chief information officer at Pimkie. “With this new omni-channel organisation we want to reduce our logistics costs and offer our customers the best experience across all sales channels.”

OneStock’s system allows retailers to bring all storage locations together in a single view, allowing them to ship deliveries as efficiently and cost-effectively as possible.

“Pimkie has been creating stylish everyday essentials for women since 1971 and established an international community of shoppers,” said Romulus Grigoras, CEO at OneStock. “Unifying stock and making it possible to sell products from every touchpoint will further enhance brand loyalty, while increasing profitability.”