The independent small batch distillery based in the North East of England is evolving the name and presentation of their much loved ‘Fireside Gin’ to become ‘Spiced’.
The multi-award* winning liquid remains the same; as well as the usual notes coming from juniper, coriander and orrisroot, Poetic License ‘Spiced’ delivers sweetness from dried winter fruits but also zingy freshness from clementine and warmth from the mulling spice blend of cinnamon, clove and star anise.
Grace Noon, marketing manager at Poetic License Distillery commented on the relaunch: “We have decided to evolve the name of this wonderfully different gin to better communicate the flavour profile. The new bottle decoration is a beautiful combination of burgundy and gold foil, that is both differentiated and eye catching for fantastic stand out on shelf. This remains an exceptional gin for autumn and winter but we hope the new presentation expands appeal and encourages people to enjoy our ‘Spiced’ gin all year round.
Drinkers are exploring different gins all the time so it makes sense to deseasonlise the gins in our range that were originally launched as ‘summer’ or ‘winter’ choices. For instance our ‘Picnic’ Gin is now ‘Strawberries and Cream’ and continues to sell very well all year round. “