Pots & Co., manufacturer of decadent puddings baked in ceramic pots, is launching a new flavour, Vanilla & Chocolate Pot, to complement its award-winning range.
Launched in response to consumer demand, the Vanilla & Chocolate Pot is now available in 197 Tesco stores and, since 19 October, in 269 Waitrose stores, RRP £2.00. Tapping into the trend for traditional flavour combinations, the new variant is a twist on the classic French crème brûlée, combining a smooth layer of chocolate ganache sat atop a generous base of Madagascan vanilla cream.
Julian Dyer, Pots & Co. founder and CEO, said: “Our new Vanilla & Chocolate Pot adds a classic flavour combination to our range of puddings that are soaring off the shelves as consumers look for quality ingredients and technique at a mainstream price point. We’re delighted that sales for the brand have more than doubled in 2015 and we predict that our turnover will reach double figures much earlier than anticipated.”
The premium-mainstream offering from Pots & Co. has helped to bolster the chilled desserts market to its current value of over £705m as consumers look to enjoy restaurant quality products from the comfort of their home. With a more discerning and informed consumer looking for quality, variety and convenience, the Michelin-trained chefs at Pots & Co. have created a range of professional, individual desserts that can be enjoyed as a mid-week treat for one or an elegant way to finish a dining occasion.
The new recipe will replace the summer variant of Strawberries & Cream and has been developed with the same passion, flair and meticulous attention to detail as the rest of the Pots & Co. range, to ensure consumer demand for seasonal flavours is met.
Dyer continues: “We hope the new recipe will appeal to consumers looking for convenient, premium puddings that are both unique in flavour and design.”
The Vanilla & Chocolate Pot joins the current brand portfolio which includes the best-selling variants of Salted Caramel & Chocolate Pot, Lemon & Lime Posset and Roasted Hazelnut & Chocolate Pot. All Pots & Co.’s puddings are developed using the finest, ethically sourced, ingredients with no preservatives or additives. The ceramic Pots are designed for consumers to reuse again and again.