Pots & Co., manufacturer of puddings baked in ceramic pots, is launching a new flavour, Rhubarb & Custard Pot, to complement its award-winning range.
Launched in response to consumer demand for increased flavours, the Rhubarb & Custard Pot is available in 200 Waitrose stores from 18 May, RRP £2.00. Tapping into the trend for quintessentially British summer desserts, the new variant combines a tangy rhubarb compote sat atop a generous helping of Madagascan vanilla cream.
Julian Dyer, Pots & Co. founder and CEO, said “Our new Rhubarb & Custard Pot adds a classic British flavour combination to our range of puddings. We have now expanded the range to include nine ceramics – and we’re not done yet. Innovating with flavours is key to our business and we’re planning a number of new launches over the next year.”
The premium-mainstream offering from Pots & Co. has helped to bolster the chilled desserts market to its current value of over £705m as consumers look to enjoy restaurant quality products from the comfort of their home. With a more discerning and informed consumer looking for quality, variety and convenience, the Michelin-trained chefs at Pots & Co. have created a range of professional, individual desserts that can be enjoyed as a mid-week treat for one or an elegant way to finish a dining occasion.
The Rhubarb & Custard Pot joins the current brand portfolio which includes the best-selling variants of Salted Caramel & Chocolate Pot, Lemon & Lime Posset and Vanilla & Chocolate Pot. All of Pots & Co.’s puddings are developed using the finest, ethically sourced, ingredients with no preservatives or additives. The ceramic Pots are designed for consumers to reuse again and again.