Poundland, leading high street retailer, has raised £3m for their charity partner Macmillan Cancer Support, an incredible achievement that is down to the generosity and enthusiasm of both customers and colleagues across the UK.
As one in two people will get cancer at some point in their lives, it is vital that Macmillan are able to continue to provide services for people living with cancer across the UK. And this would not be possible without the creative fundraising and generous donations of supporters and partners such as Poundland.
Originally intended to be a one-year partnership, Poundland’s colleagues and customers took Macmillan Cancer Support to their hearts from day one. Over the last 8 years they have thrown themselves into fundraising challenges including running marathons, cycling from Land’s End to John O’ Groats, racing Dragon Boats and much more. Poundland have also donated money to Macmillan through the sale of 5p carrier bags, Christmas cards and pin badges.
Barry Williams, trading director at Poundland, said: “Over the last eight years we’ve had an incredible partnership with Macmillan Cancer Support and the partnership’s success has been down to the enthusiasm and hard work of both colleagues and customers. I’m delighted we have smashed the £3 million milestone for this amazing charity which will go a long way to support the vital services they provide. A brilliant achievement and one we are all very proud of”.
To mark this fantastic milestone, Poundland and Macmillan have conducted new research into what people would do if they received a windfall of £3 million. The research was conducted by YouGov – of 2,077 British people – and shows that despite an increased cost of living, many of us would be happy to put those in need ahead of ourselves.
Those surveyed were asked to rank in order of importance which three things they would do if they were given £3 million, overall a third of those who answered (33%) saying that they would donate to charity. This is greater than those who would use the money to save for retirement (22%), take early retirement (27%), or open a savings account for their children (29%).
Nicola Keith, head of partnership Mmanagement at Macmillan Cancer Support said, “We want to send a heartfelt thank you to everyone who has been involved in this partnership over the past eight years. Since the partnership began in 2009, colleagues and customers have inspired us with their enthusiasm and energy and the money they have raised makes a real difference to lives of people living with cancer and their families.”