Poundland will tonight unveil its 2017 Christmas TV ad that cost just £65,000 to make and a total of £415,000 once the airtime is bought, compared to the £7million spent by John Lewis, which equates to a private jet or Birmingham’s most expensive house.
Without the need for animated bears, flying reindeers, CGI monsters or an imagination workshop, Poundland proudly heroes the British public and the £1 Christmas products that keep them returning back to Poundland stores.
The new advert sees two passionate Poundland fans traverse the high-streets of the nation asking shoppers to guess how much the discount retailer’s festive favourites are worth, only to be surprised by the £1 price tag.
Following these real-life revelations, the ad reveals Brits confessions that the festive gifts are such good quality they could pass as competitor ranges, that are double or even triple the price.
From screams of surprise at the Christmas Cushion that looks like it’s worth a tenner to the giggles of delight at the Offensive Mug shoppers would pay £5 for, the commercial demonstrates the discount retailer’s continued ability in championing the customer by bringing the best deals directly to them.
Marketing controller Mark Pym said: “This is how Poundland do Christmas; real customers talking about real products on the high street with real reactions.
“We like to keep things really simple. We don’t need to spend millions to give savvy shoppers a break from reality, create extra merchandise or use mumbo jumbo language to explain our ads.”
This year’s TV campaign returns tonight with two 20-second and one 30-second slots with even more humour, product surprises and shopper’s surprised reactions at 7.15pm on ITV. Poundland fans can view the trailer, extended cuts and exclusive behind-the-scenes content on the Poundland Facebook page now.