Prada selects Sprinklr to reach new generation of luxury customers

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Sprinklr, the leading Customer Experience Management platform (CXM), today announced that the Prada Group, a global leader in the luxury goods industry, is using Sprinklr to enable its data-driven social advertising and engagement strategy.

The Prada Group is enhancing collaboration across global agencies on Sprinklr’s AI-powered platform to increase return on ad spend, reach relevant audiences, and gain insight into effective marketing content. 

The partnership with Sprinklr is part of the Prada Group’s to drive digital transformation across its business. To set a foundation for future growth and create an effective digital and social media communications strategy, the Italian luxury group is deploying Sprinklr Modern Advertising and Sprinklr Modern Engagement.

Sprinklr is also supporting Prada’s efforts to identify, reach, and engage an audience likely to become the new luxury consumers – Millennials and Generation Z. 

“Today, digital transformation is changing relationships with consumers, giving them an unlimited amount of purchasing choices. In this world, it’s even more crucial to effectively reach and engage our customers,” said Lorenzo Bertelli, head of marketing at the Prada Group. “Sprinklr’s platform fits our strategy perfectly, and will boost our efforts to reinforce a digital culture within the Prada Group while improving customer experiences.” 

“We’re incredibly proud to partner with an iconic company like the Prada Group to provide a luxury retail experience across modern channels,” said Luca Lazzaron, CRO, Sprinklr. “Prada has always been a leader in creating innovative fashion that exceeds customer expectations. Sprinklr is looking forward to supporting that same innovative mindset as Prada looks for new ways to strengthen and build relationships with the next generation of luxury consumers.”