Nixon, the premium watch and accessories brand, has opened its London flagship at 31 Neal Street, Seven Dials. Spread over two-floors, the new 1,000sq ft store carries the brand’s complete collection of clothing and accessories, iconic men’s and women’s watches, plus the new ‘RSVP’ line of premium Swiss-made automatic watches.
The opening follows the success of Nixon’s specialist custom watch store located at Carnaby, a UK debut for the brand, which launched in 2014.
Commenting on the opening, Charles Owen, portfolio executive at Shaftesbury, said: “This is an excellent addition to Seven Dials and will become a prominent store on Neal Street, alongside a host of leading fashion forward brands. Nixon’s unique offer and flagship store design brings an added vibrancy to the area that is already renowned as one of the best places to shop in London.”
Seven Dials is home to over 150 shops, including international flagships and concept stores, renowned beauty and grooming salons as well as over 50 vibrant cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument. Combined with two luxury hotels, five theatres, two private members clubs, a large number of apartments and offices, including the UK headquarters of Facebook, Seven Dials is a unique retail and leisure destination in the heart of London.