Pricer to showcase new Electronic Shelf Label (ESL) solutions at NRF EXPO

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New ESL solutions

New ESL solutions

Pricer, the retail industry’s leading provider of Electronic Shelf Label (ESL) solutions, for intelligently communicating, managing, and optimising price and product information, will be introducing two new products at the National Retail Federation’s Annual EXPO on 13- 14 January 2014.

The SmartTAG HD Small is claimed to be the smallest graphic ESL available on the market, and brings the many benefits of graphic ESLs to even the smallest facings. The SmartTAG HD Small also features the highest available resolution, ensuring that very small fonts can still be read with perfect clarity, Pricer claims.

The company will also show Pricer Lab’s all new colour labels. With breakthrough three pigment technology, retailers will now have the option of adding a third colour to highlight promotions, special offers or other key information. This new offering promises to give shoppers a superior in-store experience, with even clearer and more eye-catching labels which will boost the store’s sales, Pricer said.

“We have been working on new products, solutions and we will be presenting new exciting ways of connecting your store at our booth, number 2338”, said Niclas Qvist, head of marketing and partnership management.

“ESL is really becoming the enabler of customer interaction at the shelf and of omnichannel pricing strategies.”