Pride in London launches Pride Gin

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Pride in London is launching Pride Gin: a crisp and refreshing tipple with an added bonus – each bottle sold helps keep Pride free for everyone to attend.

Pride Gin will launch at Harvey Nichols and Gerry’s Wine & Spirits on Old Compton Street from mid-June, as well as being available by the glass at various bars in Soho – it is Pride Gin after all!

Pride Gin is produced in the UK in small batches for Pride In London. A truly bespoke creation, it has been distilled to perfection using the finest botanicals and purest spring water for the ultimate smoothness – giving a quintessentially world-class juniper led London Dry Gin with a crisp, citrus finish.  It pairs particularly well with Mediterranean-style or aromatic tonics.

Tying in with Pride in London’s ongoing commitment to responsible manufacturing and sustainability, Pride Gin is produced and bottled in the UK and its packaging is fully recyclable, including the label which is made from sugar.

Kieron Yates, gin lover and deputy director of fundraising at Pride in London, said: “We’re incredibly excited to launch Pride Gin as the spirit of the Pride season and can’t wait to raise a glass with everyone at the Parade next month. Profits from each bottle or glass sold go back into keeping Pride in London free for everyone to attend, so supporting the community couldn’t be easier than getting your hands on a bottle and pouring yourself a G&T – or a rainbow cocktail. Cheers to that!”

Pride Gin is available in 70cl format in-store and online at Gerry’s Wines & Spirits with an RRP of £25, and at Harvey Nichols for £36.