Skinny Lager has secured a listing which will see its new 12 pack and four pack SKUs launch into Tesco stores throughout the UK. Manufactured by British-based SkinnyBrands Ltd, Skinny Lager appeared on-shelf ahead of the August Bank Holiday in
Articles in category: Alcoholic drinks
FINLANDIA vodka is launching a global 360º campaign, created by Wieden+Kennedy London, to promote its Flavours range.
West Berkshire Brewery are proud to announce that two of their ales have won awards in the prestigious CAMRA Champion Beer of Britain Competition, 2017. Announced at the Great British Beer Festival, the brewery’s flagship ale, Good Old Boy, has
AB InBev is supporting customers this summer with its first pan-European promotional campaign for Corona, the UK’s best-selling sunshine beer, offering consumers the chance to experience the trip of a lifetime. Building on the success of Corona’s This Is Living campaign,
Stella Artois, the UK’s number one premium beer brand, is serving one to remember by partnering withThe Championships, Wimbledon 2017 for the fourth time. Building on the success of previous years, the partnership aims to further drive perceptions of Stella Artois,
Launching this month from RTD market leader Global Brands, Crooked Beverage Co is a dynamic range of craft Alcoholic Sodas, created to shake up the RTD market with an exciting new innovation. The first of their kind, the drinks have
Hooch is back with a bang as official partners of Bournemouth 7s for the second year, bringing the #Hoochlife to the sports and music festival with not one but two unique Hooch experiential areas. The outrageous refreshment of Hooch is the
Norwich-based, Bullards Spirits, has unveilled its latest gin; a delicious combination of Strawberry & Black Pepper that is pitched as the perfect summer refresher. The new gin is a sweet, fruity and slightly peppery combination made using real strawberries black pepper,
6Somewhere has formed a partnership with the two top French cidre makers in Normandie – The Huet family and the Dupont family. These two cideries have been crafting their cidre for more than 125 years and have created three delicious
Pernod Ricard is to feature nutritional information on all its strategic brands. All of its international strategic spirits brands have already published nutritional information pages on their respective websites, as well as most of its wine and champagne brands and
AB InBev has announced the return of one of its best-loved brand partnerships, by reuniting Boddingtons and Melanie Sykes 20 years on from the first-airing of the iconic adverts.
Bud Light, America’s favourite beer, has officially landed in the UK , representing the biggest ever brand launch by AB InBev UK.
The Famous Grouse is toasting the success of its partnership with RSPB which has reached a significant fundraising milestone of £600,000. The money will help the much loved charity continue their vital conservation work supporting endangered grouse species throughout the UK.
The launch of a US specific beer has proved a coup for St Peter's Brewery as Dirty Tackle wins a listing with World Market Products Stores in the states. With 259 stores across the US, World Market Products is a significant
Yorkshire based Little Valley Brewery has strengthened its retail presence, with its limited edition LVB X now stocked across 11 selected Booths stores. The premium beer hit Booths shelves this week and is expected to perform well over the festive
Chicago brewer Goose Island Beer Co is launching a hop-based activation known as ‘Hoppy Hour’ in major supermarket Tesco in response to a surge in demand for craft beer.
Brilliantly British drinks brand Hooper’s is set to enter the growing RTS (Ready to Serve) can market with their leading flavour, Dandelion and Burdock. The new format gives the traditional British favourite a modern twist in a more convenient, non-glass
Stella Artois, the world’s best-selling Belgian beer, unveils their limited edition packaging and Christmas gifts to make festive gatherings even more magical this year. Originally crafted as a gift and named after the Christmas star, Stella Artois is encouraging people to
Corky’s Schnapps are a range of 15% ABV schnapps driven by innovation, quality and range. The collection of 5 flavours includes; Sour Apple, Sour Cherry, and the glitter collection which includes Blueberry, Mango and Raspberry Glitter, and are the only
More than 150 years since it was established, the James Eadie whisky brand is being relaunched by the great-great grandson of the founder. Renowned whisky entrepreneur and CEO of James Eadie, Rupert Patrick, is bringing the brand back to life with
Camden Town Brewery, the leading London craft brewery, is readying itself for the launch of its latest limited edition lager, an Oktoberfest special. Oktoberfest has been brewed in honour of the brewery’s love affair with all things German. Inspired by Bavaria,
The Macallan single malt whisky has unveiled a new premium gifting series, inspired by the brand’s commitment to exceptional oak casks,featuring a range of whiskies in the current portfolio. This celebration of wood highlights the oak casks which deliver 100%
Berry Bros. & Rudd has added an Irish whiskey to its spirits portfolio. Gaelic for ‘heart of the peat bog,’ Craoi na Mona (pronounced Cree na Mona) is an aged single malt Irish whiskey that has been finished in peated
Amigos Tequila Beer is launching a vibrant new identity alongside plenty of exciting activity planned for the upcoming year. Amigos Tequila Beer is a golden, easy-drinking beer with the zing of South American limes and the flavour punch of Mexican tequila.
Seeing a gap in the market for a delicious, full-bodied alcohol free beer that really tastes as good as the real thing, St Peter's Brewery has launched St Peter's Without, a three-year project and a major investment for