Profitero expands to capitalise on e-commerce opportunity in Japan

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E-commerce analytics company Profitero now offers digital shelf expertise for both global and local brands in Japan, the world’s fourth-largest e-commerce market. The company is producing FastMovers reports for Amazon Japan, which rank the best-selling products across key categories on Amazon. At the same time, Profitero has extended its successful alliance with global performance management company Nielsen to deliver tailored e-commerce solutions to support this unique and rapidly expanding market.

“No two e-commerce markets are the same, and our customers require in-depth insights that are specific to Japan,” said Vol Pigrukh, CEO and co-founder of Profitero. “To increase market share and gain a competitive advantage in Japan, our customers can now rely on Profitero’s digital shelf data to benchmark their e-commerce performance and drive sales growth.”

Profitero is packaging e-commerce insights tailored to this market, the world’s fourth largest in e-commerce – according to AT Kearney – behind China, the US and the UK. The company recently added Amazon Japan to its widely-cited Amazon FastMovers report series, which is released monthly to show which products have the best sales performance across key categories on Amazon.

In its first Amazon Japan FastMovers report, Profitero analysed the beer and spirits, dog food, hair care, makeup and skincare categories. The report showed a higher propensity for customer reviews among beer and spirits shoppers and a significantly lower number of skin care reviews (42 for each product, on average) when compared to Amazon US (2,310 reviews) and the UK (457 reviews). Insights such as this will guide brands’ strategies for optimising performance in the growing Japanese e-commerce market.

An increased focus on Japan is also important to Profitero’s strategic alliance with Nielsen, which already offers Profitero’s Digital Shelf 360 product suite to its global brand clients, helping them to correlate online performance with actual sales data. eMarketer estimates that despite having the world’s second-highest digital buyer penetration (82 percent), Japan’s online activity is geared toward local merchants and the country still has one of the lowest cross-border buyer penetration rates in the world. Digital shelf data is critical as more global companies seek to enter the Japanese market.

“Japan is such an important e-commerce market now, making it critical for our clients to understand the many dynamics of online sales and activation,” said Toshihiro Fukutoku, MD, Nielsen Japan. “Our strategic alliance with Profitero lets us offer our clients a greater breadth of tried-and-tested e-commerce solutions, and provides new insights into Japan’s e-commerce landscape to help them grow and succeed online.”