The UK’s number one premium popcorn brand, PROPERCORN, is adding to its award-winning collection with the launch of a seventh flavour: Perfectly Sweet. Continuing as the driving force behind the booming popcorn category, PROPERCORN’s new flavour provides a sweet snacking solution for the Big Night In occasion and a healthier alternative to traditional confectionary.
The only Fairtrade accredited popcorn on the market, Perfectly Sweet is made using Fairtrade, raw cane sugar and contains 130 kcals per serving. Health remains top of the agenda, but shoppers increasingly want reassurance beyond “low and no” claims around calories and fat. People are more conscious of naturalness and provenance, with 94% of households now buying into the Fairtrade market. Taste remains the number one driver, so PROPERCORN’s Perfectly Sweet recipe contains nothing but wholegrain corn and the highest quality, Fairtrade, unrefined sugar.
Popcorn continues to be the fastest growing category within CSN, with its unrivalled growth most recently driven by the Big Night In occasion. Sharing is of increasing importance, as 44% of UK adults plan quiet nights in, looking for sweet treats and formats suitable for at-home sharing. PROPERCORN, the UK’s fastest growing within premium sharing popcorn is the brand adding the most sales growth to the sharing format and continues to grow as households embrace the Big Night In occasion.
“With Perfectly Sweet, we’ve reimagined the much-loved cinema classic, to create a flavour for those popcorn traditionalists who are looking for a healthier alternative to fuel their big night in. Popcorn is rooted in movie nights, with an inherent nostalgia that everyone loves and understands. We’re proud to use the highest quality, Fairtrade ingredients, for a Perfectly Sweet treat that you don’t have to feel bad about”, explained PROPERCORN co-founder, Cassandra Stavrou.
Every flavour in PROPERCORN’s collection is gluten-free, suitable for vegetarians and made using natural seasonings. Perfectly Sweet is available from Tesco, Amazon and Ocado with RRP £0.90 for a 28g single-serve snack pack and £1.69 for the 90g sharing format.