Protein ice cream, Koupe, is introduced to UK marketplace

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Koupe, the award-winning protein ice cream, is being introduced to the UK market following a successful launch across Northern Europe.

The brand, which was founded in Holland in 2015, has launched the ice cream for the first time in the UK through online retailer Ocado. With eye-catching packaging designed for shelf stand-out, Koupe is already available in 400 supermarkets across Europe and won the Best Ice Cream Award at the 2016 World Dairy Innovation Awards.

High in protein and fibre and available in four flavours; Clever Chocolate, Brilliant Banana (20% real fresh bananas), Victorious Vanilla and Smart Strawberry (30% real strawberries), Koupe contains only a quarter of the sugars of traditional ice cream and doesn’t use any artificial flavourings or colourings.

Containing no cream, just milk, Koupe is low in fat with half the calories of a Magnum, over 50% less sugar than Ben & Jerry’s ice cream and more protein than three egg whites.

The smart ice cream alternative taps into the UK sports nutrition food market which is worth an estimated £66million*, aiming to appeal to those consumers who are looking for protein enriched foods for diet and fitness purposes and those actively searching for treats with low-calorie, low sugar propositions.

Jaco Pieper, founder of Koupe, said: “With a growing appetite for healthy treats and a rising number of consumers looking for tasty protein products, we’re delighted to bring Koupe to the UK market. Feeling good has never been so tasty.

“We are delighted to bring our guilt free ice cream to UK consumers to enjoy for the first time through online retailer Ocado. We have big plans to hit retail shelves across the UK this year, ensuring that consumers who want to make healthy choices don’t have to compromise on great taste.”

Robyn Figueira, buying manager at Ocado, said: “We are thrilled to be the first retailer in the UK to stock the award winning Koupe Protein ice cream. Koupe is known for being guilt free, great tasting and with four fantastic flavours to choose from, we are sure it will be a hit with Ocado customers looking for a healthier ice cream alternative.”

Koupe is available through Ocado in 500 ml (pint, 360g) and retails for £5.49