The PPA (Professional Publishers Association) has launched an information pack aimed at helping independent retailers optimise magazine sales.
The pack – Making More Money from Magazines – provides advice and support on managing the magazine category in-store and includes a best-practice planogram for magazine display.
The pack is part of a programme of initiatives from the Independent Group within the PPA’s Retail Marketing Group (RMG), which is dedicated to supporting independent retailers in selling magazines. The group works closely with the National Federation of Retail Newsagents (NFRN) to explore what can be done collectively to improve service to independent retailers and drive sales, through both improved availability and advice on how to manage the category.
Paul Sadler, wholesale & field sales controller at distributor Frontline and chair of the RMG Independent Group, said: “Until now, independent retailers have received advice and support from distributors and wholesalers but this is the first time the industry has collaborated to create a comprehensive guide on selling and making more money from magazines.
“An industry-standard planogram for magazine display has been agreed by all parties, which is a significant achievement and shows how committed industry stakeholders are to working together for the benefit of the magazine category as a whole.”
Members of the National Federation of Retail Newsagents (NFRN) will receive the pack with the July issue of NFRN member magazineThe Fed. Packs will also be distributed to new store openings and change of ownership stores throughout the rest of the year through wholesale partners. The pack is also available to download from PPA’s dedicated retail web channel: www.ppa.co.uk/retail.
Kate McElroy, head of circulation at the PPA, said: “The PPA recognises how important independent retailers are to the sales of magazines and the RMG Independent Group was set up to improve service and drive sales for the sector. The Making More Money from Magazines pack represents a fantastic collaborative initiative and is one of a number that the group has achieved since it was set up 18 months ago.”