PUMA selects Selligent Marketing Cloud to power personalized digital campaigns


Global B2C marketing automation company, Selligent Marketing Cloud, has announced PUMA, one of the world’s leading sports brands, as a client. PUMA will leverage Selligent Marketing Cloud’s technology to automate its digital marketing campaigns, delivering personalised content to consumers in Europe. 

Selligent Marketing Cloud will enable PUMA to provide an enhanced consumer experience by ensuring that every interaction with the brand is unique and always relevant. With customers that span countries and languages, PUMA will use Selligent Marketing Cloud to drive dynamic and live content – whether it’s to integrate local language and product names, or to surface stock levels and relevant offers for a nearby store – all in real-time.   

“Our mission has always been to help brands like PUMA maximise their potential and create the best possible experience for customers in every moment,” said John Hernandez, CEO of Selligent Marketing Cloud. “The best experiences are those that are timely and relevant – two things that can only be accomplished by a truly flexible marketing technology platform that can personalize messages and support scale. We’re excited to work with PUMA to transform their digital marketing approach and deepen their legacy as one of the world’s leading sports brands.”

“The Selligent Marketing Cloud team demonstrated a true understanding of our business needs and a passion for working closely together as strategic partners,” said Rasmus Soerensen, e-commerce manager Europe at PUMA. “Putting Selligent Marketing Cloud’s technology at the heart of our marketing will allow us to bring  deeper contextual relevance and personalisation to our digital campaigns, while making our day-to-day marketing operations more simple and efficient. We look forward to growing this partnership as we continue to evolve how we communicate with our European customers.”