QUIZ, the omni-channel fast-fashion brand, is delighted to announce its partnership with Lime Picture’s The Only Way is Essex (TOWIE) to create its first ever male and female capsule collections in collaboration with TOWIE’s very own Chloe Lewis, Lauren Pope and Dan Edgar.
The partnership brings together TOWIE’s signature glamour and QUIZ’s sassy and feminine attitudes as well as stylish looks. Negotiated by Lime Pictures and QUIZ the partnership incorporates a deal in which a number of cast will wear QUIZ fashion pieces in scenes for broadcast along with outfits promoted across the casts and shows social channels. The collection will feature an individual edit of up to 15 pieces, representative of the stars personalities, designed and edited to meet their styles.
Lime Pictures’ senior brand development manager, Sinead Dean said: “TOWIE is regularly cited as having one of TV’s most stylish cast, so it’s really exciting to be able to translate our audiences’ interest in what our cast are wearing on screen to QUIZ’s channels. Working collaboratively with us, in our position as producer of TOWIE, we’ve been able to create a partnership with QUIZ which encompasses various aspects of TOWIE from on screen product placement, to social media strategies, in store presence, and multiple TOWIE talent.”
Lauren’s pieces mirror the shows sexy, glamorous and sassy attitude with day to night looks, while Chloe’s picks are inspired by her feminine and chic style which is admired by the viewers of the show. Dan Edgar will be the first ever male brand partnership in support of QUIZ’s newly launched QUIZMAN.com, featuring a range of sharp tailoring and smart casual looks for the fashion-conscious man.
The TOWIE collection will feature a range of flirty playsuits, glamorous dresses and colourful co-ords, not to mention tailored blazers, classic chinos and shorts, patterned shirts and denims for men.
Combining dynamic designs with an affordable price tag, QUIZ continues to push the limits to bring the latest celeb inspired- styles and trendy looks for every occasion.
The collection will be available to shop from Thursday 10th May 2018 with a starting price from £14.99. Customers can shop Chloe’s and Lauren’s pieces in-store and online while Dan’s collection is only available online at QUIZMAN.com.