Ascot Racecourse has today announced a multi-year deal with luxury British accessories brand, Radley London. The relationship sees the brands launch an exclusive collection of occasion bags for Royal Ascot and the summer season, in a deal brokered by IMG.
The new collection will reflect the sartorial elegance, traditional touches and British heritage that Royal Ascot is renowned for, alongside the quality and craftsmanship that the Radley brand is recognised for worldwide.
The collection features five exclusive designs including shoulder, clutch and cross-body bags in a vibrant palette of summer hues perfect for the British social season.
Launching in late April, the collection will be available from Radley’s stores across the UK and internationally, as well as online. The range will also be sold on-site at Royal Ascot in the flagship Ascot Shop store, managed by IMG.
Juliet Slot, commercial director at Ascot, welcomed the new relationship: “While racing is at the heart of Ascot, the fashion component is fundamental for us and our customers. It is part of the day that helps create the sense of occasion that our customers feel is so strongly associated with Royal Ascot.
“We are delighted to be working with Radley London who share so many of our own values when it comes to quality and innovation. We have developed an exciting collection of occasion bags that are available to racegoers and on the high street this summer.’’
Julia Darlington, chief brand officer, commented: “Royal Ascot is the perfect partner for Radley London, celebrating all that is truly great about the British Summer. Each bag is crafted from the finest quality leather, adding a distinctive finish and flair to any summer event outfit.”
Tim Smith, senior licensing director, IMG, commented: “With Royal Ascot being a major fashion event in its own right, we are delighted with this exciting new collaboration. Royal Ascot and Radley London are both aspirational lifestyle brands with rich and long-standing heritage at their core. This new collection will no doubt be hugely popular.”