Recipe kit retailer, Gousto, extends recipe portfolio to 22 dishes


Gousto, the UK’s no.1 recipe kit for choice, has extended its recipe portfolio from 12 to 22 weekly recipes. Nearly doubling in size, it’s new collection introduces additional vegetarian, low-calorie, quick and easy and family-friendly options.

Answering customer demand for even more variety and responding to a rise in dietary trends – the extended menu allows Gousto to reach a broad audience base and cement it’s place in the recipe kit market.

Developed to fit in around people’s lifestyles, the extra dishes remain simple and convenient and offer Gousto’s customers total flexibility in creating a meal plan which suits them.

Including ‘Discover’ recipes, which introduce new cuisines, innovative ingredients and offer interesting twists on classic recipes – the extended 22-strong menu aims to inspire and excite existing customers and attract new ones.

Timo Boldt, CEO and founder of Gousto says: “Informed and savvy consumers are demanding more from the food they eat. Whether it’s dishes that fit in with their dietary requirements, such as low calorie and vegetarian, or recipes that uncover new flavour trends – at Gousto we know there’s no one size fits all when it comes to enjoying fresh, quality food.

“Always delivering on choice, this coupled with fresh, pre-measured ingredients and convenient delivery – allows us to provide our customers with a service that truly fits into their lifestyles.”

In addition to extending its weekly online menu, Gousto’s unique marketplace also allows its customers to tailor their meals even further, by offering wine, desserts and snacks as optional add-ons.

Exploring ways it can improve and offer an excellent service, Gousto has prioritised developments in its manufacturing facilities over recent months, to be able to fulfil more recipe options for consumers.

The four-year old company, which was voted the best company in its space by The Guardian and Time Out, delivers approximately 100,000 meals each week to customers across the UK. It has seen its turnover grow 238% per annum in the last three years.

A meal costs from £3.75 with free nationwide delivery. The leader on choice compared to its competitors, Gousto also attracts consumers with its impressive delivery options and value for money. Meeting consumer demand for ease when it comes to meal-times, Gousto’s checkout can take as little as 40 seconds via the web or through Gousto’s app.