RedBlack Software has teamed up with Matchbox Mobile to create CyBake Loyalty, a state-of-the-art customer loyalty solution for retail bakers that runs on customers’ smartphones and is launched at Foodex 2014, 24-26 March 2014.
CyBake Loyalty represents the ultimate in regular customer buy-in, the companies claim. After a three-month trial at a chain of coffee shops, 70% of customers were using the mobile app included with the new product.
York-based RedBlack Software is the creator of CyBake, a leading bakery management solution-suite. Matchbox Mobile is a mobile device software developer. Headquartered in Hove, East Sussex, it also has offices in Seattle, Washington, USA.
CyBake Loyalty does away with the need for card-based loyalty schemes. Instead of physical loyalty cards, which are easily damaged, discarded or forgotten, customers carry and display a virtual card with an app they can download from Google Play, iTunes or Windows Phone Store. Each bakery that installs CyBake Loyalty gets its own app, customised to its own brand.
While customers get handy modern-age loyalty cards on their phones, the CyBake Loyalty app allows bakeries to collect actionable insight data. Check-ins, reward stamps, redemptions and feedback are managed through a central dashboard.
Via the CyBake Loyalty dashboard, bakeries are given the power to run automated campaigns to their customer-base with push notifications and in-app messaging. Prospective clients have already shown great interest in this ability to engage so directly with their customers. The solution also lets bakers easily integrate cross-sales with social media.
As well as enhancing their image with younger customers, bakers can promote offers and new products at the press of a button. CyBake Loyalty users can react to daily trading conditions and attract customers with special short-term offers – to clear stock, for example.
Unlike generic directory-type offerings, bakeries get their own app. As the solution uses QR codes to log transactions instead of relying on customers’ mobile network connections, there are no inconvenient delays at the tills.
The low-cost solution is already proven to embody the ultimate in customer buy-ins. After just three-months at the Ground chain of coffee shops in Brighton and Hove, for example, 70% of customers were using the app and staff were delighted with the results.
Rick Curtis, co-founder of Ground Coffee House, said: “The end product is much better than we ever imagined and really reflects our business. The app is clean, easy to use and highly intuitive, and has been a big hit with our customers.”
No loyalty programme should get in the way of the smooth running of a business. With this in mind, CyBake Loyalty’s developers said they have created an app that works without a data connection. The app’s inbuilt loyalty card tracks the number of times a customer scans a QR code. It then notifies the customer as soon as rewards can be redeemed.
CyBake Loyalty works on iPhone, Android and Windows Phone and is available now from the CyBake sales team at RedBlack Software. RedBlack provides full installation, training and support.
Jane Tyler, managing director of RedBlack Software, said: “As well as taking advantage of consumers’ almost visceral relationship with their smartphones, CyBake Loyalty cuts over-the-counter admin and gives you real-time insight. I’ve been really impressed by the energy and precision of the developers at Matchbox Mobile. Together, we have created an industry-specific solution that provides 21st century opportunities to retail bakers of any size.”
Rik Dodsworth, head of product development at Matchbox Mobile, said: “Retailers have long recognised the importance of rewarding customer loyalty within the competitive food-to-go market. While many are operating with paper-based loyalty cards, our smartphone solution has some very strong advantages that really engage the consumer.”
Android phone users can download a demo CyBake Loyalty app for the fictional Tyler’s Bakery. The app can be downloaded for free by visiting Google Play and searching for Tyler’s Bakery or by going to this link:
Versions for iTunes and Windows Phone Store will follow shortly.
The CyBake team, who are exhibiting at stand D317, are offering visitors hands-on demos of CyBake Loyalty throughout the show.