Refuel & Go reaps rewards from move to Spar brand

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Leading independent forecourt operator Refuel & Go has been going from strength to strength after embarking on a new retail partnership with Blakemore Trade Partners.

Since the company’s eight forecourt sites in London and the home counties relaunched under the SPAR fascia, the stores’ retail sales performance has increased by 10% like for like.

Museum Service Station in Bethnal Green moved to Spar in December 2017, with the remaining seven sites coming on board in April 2018.

Each of the forecourts has undergone a refurbishment, with Blakemore Trade Partners providing support to improve store design and layout, merchandising, category management and marketing and supply solutions.

The stores have extended their chilled food offering, implemented new Tonight’s Tea meal solutions and introduced SPAR own-label products, with Blakemore Trade Partners helping to develop tailored product ranges to meet the key shopping missions for each location.

Refuel & Go managing director Andrew MacDonald said: “Refuel & Go traded under the Mace fascia for 20 years and is a former Palmer & Harvey Symbol Retailer of the Year. We are excited to embark on this new venture with Blakemore Trade Partners.

“An award-winning Spar brand range, strong promotional activity and a flexible approach to working in partnership made Blakemore Trade Partners an attractive choice, and we are confident that they will be a true partner to drive our business forward.”

Blakemore Trade Partners development director Louis Drake commented: “We are delighted to be working with Refuel & Go with a shared vision that will grow and develop their business.

“This collaboration is testament to the strength of our forecourt proposition and our ability to deliver it to key retailers.”

Refuel & Go’s eight forecourt sites are located in Bethnal Green, Croydon and Swiss Cottage in London; Chiddingfold in Surrey; Braintree, Black Notly and Hornchurch in Essex; and Windsor in Berkshire.