Renshaw Baking to make debut on home shopping TV with Create and Craft

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Create and Craft TV is pleased to announce it will host Renshaw’s TV Shopping debut on its channel on Sunday 21 September 2014.

Renshaw is the leading British manufacturer of ready-to-roll icing, marzipan, frostings, caramel and mallows. Established in 1898, Renshaw has over 100 years’ experience in baking and cake decorating expertise. Proud grantee of a Royal Warrant by George VI and by Her Majesty Queen Elizabeth II, Renshaw is The Professionals Choice for sugar craft products.

Create and Craft is delighted to announce Renshaw’s first debut on Home Shopping TV. The Sugar Craft Show, on Sunday at 3pm will host Renshaw’s first TV shopping appearance. Renshaw’s supply chain includes specialist stores, bakeries and general wholesalers. This will be the first time customers can watch live demonstrations of the range, with the opportunity to buy as well.

Mark Bosworth, Renshaw’s marketing director, said: “We are really excited about our debut on Create & Craft TV on Sunday, as it will be the first time we have been directly involved in a home shopping broadcast.

“Our background over that last 100 years has been very much about serving professional bakers through an established bakery trade channel. However, with the explosion of interest in crafts generally and cake decorating in particular, we’ve seen a new breed of cake crafter who is looking to specialist selling outlets to buy our products.

“We have been keen to enter the home shopping arena and we are delighted to be teaming up with a true expert in the field in Create and Craft.”

Managing director of Create and Craft, Tony Sheridan, said: “It is an extremely exciting time for Create and Craft. Our cake sector is growing and we have plans that will take the cake world by storm. Teaming up with Renshaw is the first step in becoming one of the leading retailers in Baking and Cake Decorating. We know that their product range will be received well with our customer base and we are thrilled to have Renshaw on board.”

The Sugar Craft show will include a selection of three Renshaw products that will be available to buy; Modelling Paste, Modelling Paste Plus and SugarPaste in a selection of colours.