Renshaw reintroduces Christmas ready to roll icing pack to inspire festive bakes

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Christmas range: back for 2013

Christmas range: back for 2013

The UK’s largest manufacturer of baking ingredients, Renshaw, has reintroduced its Christmas Activity Pack to provide a cost-effective and inspirational solution to creative festive bakes.

The seasonal pack, which now contains five 100g sticks of Ready to Roll Icing – red, green, white, black and a new additional light brown, provides a colourful option for those who want to add a modelled topper to traditional and creative Christmas bakes.

Renshaw marketing director, Mark Bosworth, said: “We’ve seen year-on-year, a move away from classically royal iced, fruit-based Christmas cakes. The Christmas Activity Pack provides for a variety of applications for those who want to step away from the traditional – from models for cupcakes and toppers for colourful and creative celebration cakes to decorative, iced biscuits.”

The innovative pack inspires bakers to get creative in the kitchen by making a variety of seasonal modelling suggestions, including Santa, a chorister, a Christmas tree, a robin and a penguin. Customers are encouraged on the rear of the pack to visit the new look website www.renshawbaking.com for further themed baking ideas and recipes.

Renhaw’s extensive range of professional Ready to Roll products has also been expanded with the addition of a variety of different activity and modelling packs to capitalise on the growing trend for colourful celebration and occasion cakes.

Further to the seasonal Christmas Activity Pack, a Primary Colour Multipack of Ready to Roll Icing in red, green, blue, yellow and black is also available for year-round cake decorating and baking projects. Plans are also in place to launch two further coloured activity and modelling packs this coming autumn.

The Renshaw Christmas Activity Pack is available direct from www.renshawbaking.co.uk and is typically priced at £4.50.