Retailers are taking advantage of new technology to empower store associates and create captivating in-store experiences.
That’s according to Future Stores’ new report: Upgrading Bricks and Mortar. Released ahead of Future Stores 2018, the event organisers have surveyed 103 heads of digital and in-store development from some of the world’s leading retailers to understand how they using technology for innovation, analytics and to integrate digital in-store to create an omni-channel shopping experience.
Retailers have, for the most part, figured out how to be available to their customers across numerous touchpoints, and now they are seeking to adapt the lessons they have learned online to their physical stores. We can see why it is important for retailers to do this when we consider that only 32% of shoppers actually visit stores because they like the overall in-store experience (2016 connected commerce report, Salesforce).
A big part of this is creating a personalised experience for their customers in-store, using similar techniques and data-sets which have brought them success online. The new report uncovers how retailers are leveraging those assets and enhancing the in-store experience.
Future Stores is now in its fourth year of bringing together the leading minds in retail innovation, as well as other influential speakers and business leaders from all over the world.
Future Stores takes place on 16-17 May 2018 at the Hilton London, Tower Bridge.