Retail loyalty campaigns specialist, TCC, appoints new CEO


TCC, a global leader in retail loyalty campaigns, has appointed Perry Valkenburg as new CEO of the company.

Valkenburg joins from advertising agency TBWA, where he has worked for the past 20 years. He will take up his new role on 4 January next year.

In his previous role, Valkenburg served as President International & Global Operations, overseeing among others TBWA’s globalised digital, shopper marketing and data offering.  On his honours list are many firsts in the industry, such as the innovative interactive shopping window platform WISH, winning many Gold’s in Cannes.

Richard Beattie TCC’s acting CEO, said of the new appointment: “In the new world of retail, where the digital and real worlds are interchangeable, it’s vital that we help our customers navigate this new terrain effectively. The environment has changed, but loyalty has not and Perry’s appointment comes at a time when TCC is looking to strengthen its position, preparing for future growth as a fully independent and privately owned company. As we enter our 25th year, we’re better placed than ever to help retailers foster the pairing of strategy and creativity so vital in inspiring passion and excitement in their customers. ”

Valkenburg said: “In today’s marketplace, where bricks, clicks and commerce fully integrate audience understanding, data planning, activation & loyalty have never been more important.   For future success, retailers and brands need to ensure an emotional connection with their customers.

“TCC – with operations in 60 countries worldwide – is the global expert in helping retailers to drive sales and build a lasting relationship with their customers. ”