Articles in category: Online non-food retailing grocers

Keep up with consumers, says Google’s UK boss

Keep up with consumers, says Google’s UK boss

Matt Brittin, managing director of Google UK and Ireland, emphasised the importance of keeping up with the consumer via social media and mobile connections at the 2010 IGD Convention. Brittin highlighted the growth of Facebook (500m people are on Facebook

The now generation: view brands as badges and rate Apple, Virgin, Google, Nike, Coca-Cola and Starbucks

Pupils from the City of London Freemen School revealed how the net generation of consumers are accessing, using and sharing the information that influences their daily choices and purchasing decisions in an all-singing and dancing mini-drama at the Consumer Goods

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