RRD partners with Microsoft Store to boost in-store marketing efforts

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RR Donnelley & Sons Company (RRD), a leading global provider of multichannel solutions for marketing and business communications, is partnering with Microsoft Store to provide technology-supported, end-to-end creative and print collateral services, helping the retail brand enhance in-store engagement and speedily react to dynamic market conditions.

To ensure consistency while also being fast with its printed collateral, the retail brand needed a way to consolidate work for in-store signage across all Microsoft Store locations in the United States, Puerto Rico, and Canada.

RRD is the first complete print studio for Microsoft Store that can print and use automation at large scale. Microsoft Store will utilize RRD’s technology to automate sign-building workflows, while providing the flexibility to customize content and pricing for different store locations. This accelerates the entire process and enables each retail location to react to any changes with new signage in a matter of hours — not days.

The partnership between RRD and Microsoft Stores began in December 2019.

“RRD’s expertise and technology-based retail solutions ensure seamless creative, production and execution, which will help Microsoft Store achieve their in-store marketing goals,” said Doug Ryan, president of RRD marketing solutions. “From the creation and production of engaging content to printing, shipping, and even installation, RRD is a one-stop shop for retail brands looking to gain an edge in a competitive market.”