Russian retailer, Victoria Supermarkets, looks to optimise prices with Revionics

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Victoria Supermarkets, which operates 83 supermarkets in Russia and is owned by the DIXY Group; one of Russia’s largest national retail operators in the food retail market, has entered into a multi-year agreement with Revionics for price optimisation.

Revionics’ solution will enable Victoria Supermarkets to adopt a shopper-centric approach to its pricing strategies and tactics. Leveraging predictive analytics and demand-based science, Victoria Supermarkets will now have a more robust view of shoppers and competitors to drive better fact-based price decisions and respond more quickly to dynamic marketplace conditions, said Revionics.

Revionics’ SaaS-based solution was said to be particular attractive to Victoria Supermarkets due to its ability to enable rapid time-to-value, lower total cost of ownership and on-demand scalability.   

“Through a comprehensive industry search, we found that Revionics solution would help us adopt a smarter pricing strategy that would result in not only improving our customers’ shopping experience and our price image, but also help us obtain optimal profits and margins – it’s a win win for us,” said Irana Katsiyeva, marketing director for Victoria.  

“We are very pleased to be working with Victoria Supermarkets,” said Marc Hafner, Revionics president and CEO.

“Our proven software will enable Victoria Supermarkets to meet their business and financial objectives while ensuring they have the most competitive prices in the market.”