Sacla’, the UK’s number one pesto brand, is launching a concentrated flavour boost for Bolognese. Available in 4 x 45g packs, the new Boost Your Bolognese boasts twenty-six different ingredients in one pot, including red wine and balsamic vinegar, to deliver big Italian flavour in the UK’s favourite dish spaghetti Bolognese.
Available from 29 February in Waitrose, the pot format follows on from last year’s successful launch of Pesto Pots. The new 45g pots are a convenient way of authenticating existing favourite recipes in just three easy steps.
There are many ways to prepare Bolognese depending on cooking skills and time available. Many consumers use jarred Bolognese sauce – a market worth a third of total Italian sauces 2 but declining by 8.5% YOY due to price deflation, increased promotional support and consumers moving to scratch cooking.
Clare Blampied, Sacla UK managing director, said: “Following research into the Bolognese market, we’ve identified cooks who are time-poor but enjoy cooking, and for these consumers Sacla’ Boost Your Bolognese is ideal as it delivers an enormous flavour boost to the dish with minimal preparation, it does what it says! We are giving people the opportunity to create a great tasting authentic Bolognese with the wow-factor.”
The three simple steps for preparation are communicated large on pack as this flavour ‘bomb’ is added at the end of cooking just before serving:
Fry a chopped onion and 200g of mince until brown
Add 400g chopped tomatoes and cook through
Stir in one pot before serving
The launch of Boost Your Bolognese will be supported with a digital and social media marketing campaign using video footage featuring “How to Boost your Bolognese” and extensive PR activity.
Available from Waitrose stores priced £2.79 from 29 February.