Sacla’ ignites the category with launch of No.8 Fiery Chilli Pesto Pots

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Sacla’, the pesto pioneers, is launching Fiery Chilli Pesto Pots into Morrisons stores from 8 August 2016.

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The new Sacla’ Fiery Chilli Pesto Pots follow on from last year’s launch of Sacla’ Classic Pesto Pots, the second biggest npd launch in the Italian sauces category worth £800,000. No.8 Fiery Chilli Pesto is currently the third most popular pesto in the Sacla’ range and Classic Pesto Pots are the fifth best seller.

Made in Piedmont, Italy by the family owned company, Fiery Chilli Pesto boasts red chillies, red peppers, tomatoes and Pecorino Romano cheese and is a traditional Italian accompaniment to pasta, meat, fish and an array of salad dishes and dressings.

Sacla’ Fiery Chilli Pesto Pots will have a broad appeal to both loyal Sacla’ consumers and those wanting to experiment with the convenient pots.

Clare Blampied, Sacla’ UK managing director, said: “Following on from the success of Classic Pesto Pots, the new format for Fiery Chilli Pesto is an extensional step to further drive penetration whilst positively adding value to the Pesto category.”

Sacla’ Pesto Shots are available in Morrisons stores from 8 August with an RRP £2.79.