Sacla’ launches digital campaign for potted pesto range

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Sacla’, the UK’s number one pesto brand, is launching a press and digital campaign covering food and consumer titles as well as selected digital media. The campaign will be visible from 10 June beginning with a page in The Evening Standard magazine on 10 June followed by Stella Magazine on 12 June. The campaign features the recently launched Pesto Pots and runs with the strapline “Perfect Pesto Potted”.

The new creative demonstrates how Pesto Pots can transform food to beautiful meals in literally minutes and is in line with the new Sacla’ website which has witnessed a 28% rise in visit duration since launch.

The press campaign which runs until December 2016 will reach 4.2m ABC1 women an average of 3.1 times and includes; The Evening Standard, delicious, Foodism, Observer Food Monthly, Waitrose Food, Sainsbury’s Magazine and Olive. The digital campaign will deliver 8.8m impressions via high impact tablet and mobile media, desktop media and in-store mobile media.

The Italian family-owned brand will also have a presence at targeted sampling events across the country. Concurrently a social campaign will generate engaging content to highlight the versatility of pesto whilst driving frequency over the next 6 months.

The campaign creative was produced by The Gallery Network whilst the media buying was negotiated by The Village Communications.

Clare Blampied, Sacla’ UK managing director, said: “The captivating integrated press and digital campaign allows us to reach out to our audiences through a number of platforms. The creative emphasises the simplicity and versatility of the recently launched Sacla’ Pesto Pots range. Similarly a switch in consumer needs, calling for quick and simple meals to transform eating occasions, has been a key focus.”