Sainsbury’s is creating 150 new digital and technology jobs in Manchester over the next 18 months to expand its in-house digital and technology capability.
Sainsbury’s said building a strong in-house digital and technology team is a core part of the retailer’s ambition to make shopping easier for customers, enabling the company to respond to rising customer demand to shop whenever and wherever they want. This announcement follows the creation of 480 digital and technology jobs in London and Coventry over the past year.
The new roles will encompass agile coaches, software developers and software development managers in addition to DevOps engineers. They will work with Sainsbury’s 900 strong digital and technology team on a wide range of innovative projects to make the lives of Sainsbury’s 25 million customers and 161,000 colleagues easier.
Sainsbury’s digital and technology team run, improve and create digital platforms, such as websites and apps, for customers and colleagues; as well as ensuring constant improvement of the retailer’s infrastructure and core business systems.
Jon Rudoe, digital and technology director at Sainsbury’s, said: “The world is changing rapidly. Our vision is for Sainsbury’s to have a world-class Digital and Technology function to ensure that we can deliver great services for our customers whenever and wherever they want to shop with us. This announcement demonstrates our commitment to that goal and to attracting the best talent in this ever developing sector. As Manchester is the UK’s second largest technology hub, it’s a natural step for us to recruit there. It’s a great time to be working in retail. This fast-paced, exciting sector is giving rise to the most innovative practices.”
The new digital and technology team will be based at Sainsbury’s Store Support Centre in The Arndale Centre, Manchester.
Commenting on the move, John Pincott, European MD at omni-channel commerce platform, Kibo, said: “Sainsbury’s move to grow its digital team in order to better compete with online retailers could not have come at a better time for the supermarket giant. Research shows that 80% of consumers prefer to buy on-line and ship-to-home, with two-thirds less likely to buy from retailers unable to confirm product availability online and another third from retailers unable to offer click-and-collect. It is therefore without a doubt that today’s most competitive retailers are those that offer multi-channel services and cater to the needs of the digitally demanding consumer.
“With the rise and popularity of services such as speedy delivery, click-and-collect and mobile points of commerce, the divide between online and offline retailing is not only blurring but is disappearing altogether. As such, in order to remain competitive and meet the expectations of today’s connected consumer, retailers must offer an integrated omnichannel strategy that delivers a seamless retail experience regardless of where or how consumers choose to shop. This is particularly critical for Sainsbury’s if they are to improve consumer loyalty and effectively compete with or seek to surpass Tesco and other online giants.”