Suffolk sauce creator, Salubrious Sauce Co. is celebrating after securing its first national retail listing with online supermarket, Ocado.
The deal with Ocado will see all four of the sauce maker’s products going online from September, giving consumers nationwide the chance to try its delicious British sauces at the click of a button.
“We are very excited about this deal with Ocado,” explains Jim Fennell, founder of Salubrious Sauce Co. based in Woodbridge. “Currently our products are sold mainly through delis, farm shops and butchers, so this listing with Ocado will make a huge difference to the business and allow us to reach a much greater number of consumers.”
Ocado will stock British Breakfast Sauce, Sunday Lunch Horseradish Sauce, Chip Shop Curry Sauce and Classic BBQ Sauce. “Our sauces are perfect served with so many classic British dishes. They are designed to pep up mealtimes and we hope the orders come flying in. Although there is a lot of competition in the condiments market, we feel that our sauces are one of those products that once tried, people will buy again and again as they have so many uses, it’ll be fantastic for them to be more readily available through Ocado,” adds Fennell.
Salubrious Sauce Co. was founded in 2015 with its flagship product, British Breakfast Sauce. Since then the business has gone from strength to strength, launching three more products into the range.